Thursday, March 28, 2013

Microsoft Gifting Free Windows Phones to Users That Share Worst Android Malware Horror Stories

Android, as an open source mobile operating system, is considered more prone to malware attacks than closed platforms such as iOS — the iPhone, in particular — or Windows Phone. Microsoft is looking to take advantage of that fact by relaunching a marketing campaign on Twitter, in which users are invited to share their worst Android malware horror stories, using the hashtag #DroidRage, for a chance to win a free Windows Phone.
Microsoft is expanding its reach this year by using its official Windows Phone account on Twitter, which has over 220,000 followers, to promote the marketing campaign. Last year, it ran the campaign using the Twitter account @BenThePCGuy, which only has around 18,000 followers at the time of writing, and generated thousands of tweets in response. This year, that number will presumably be much higher.
The social campaign will certainly involve its fair share of illegitimate entries, as people attempt to win a free Windows Phone by making up an imaginary malware nightmare. But, as The Next Web notes, Microsoft will be pleased just to get the Android malware conversation going, in an attempt to make its flagship Windows Phone 8 smartphones sound more appealing to consumers.


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